What is a Business Teaser?
The business teaser is your opportunity to tell prospective buyers or successors details about your business, why they should consider your opportunity and what skills, knowledge and experience they might need to successfully run your firm. Its intent is to provide just enough information to make them want to learn more. Click here for example business teaser.
Teaser Headline
Your teaser headline should indicate details about your opportunity and what you are seeking. For example: 25-year old St. Petersburg wealth management practice with loyal clientele seeks successor.
Writing a business teaser as someone looking for a successor
As someone looking for a successor for their business, your business teaser will differ from someone who is looking to sell their business.
Transitioning your business to a successor usually happens over a period of 5 years, sometimes even longer. This gives you an opportunity to work with your successor to build or restructure your business before the transition. This might look like diversifying your product lines or targeting a different client demographic.
Take this into consideration when creating your teaser, and provide additional details in the “Growth Opportunities” on any growth opportunities you think your successor could take advantage of.
You should also make mention of any type of mentoring you’re able to offer a prospective successor. This will encourage financial advisors who are newer to the industry to apply.
Writing a business teaser as someone looking to sell their business
Similar to someone looking for a successor, you may be seeking a buyer with a complementary business to your own who can take advantage of the growth opportunities your firm offers.
The most significant difference between someone seeking to sell their business versus seeking a successor is the transition timeline. Typically, a seller will stay on to help with the transition for up to two years. Keep this in mind when completing your teaser and make sure your teaser clearly highlights the level of knowledge and experience required to take over your firm.
What does a teaser look like?
Once you've provided all the information to create your business teaser, you'll receive the following slides, presented in a carousel format in your Meeting Room.
